I'm Asha Bland, an architect of paid media experiments: designing tests, reading results and scaling org initiatives. Then I help teams turn those results into stories that win budgets and drive donations, sales and sign-ups.
Organizations I've worked with
Advocacy, public health, healthcare, food security, accessibility and community organizations.
Speaking & workshops
Practical, story-led sessions and panels for conferences, associations, member networks and in-house teams. Every talk leaves the room with something they can use on Monday.
How one season of paid social and Search turned curiosity into nearly twice the conversions, and what any team can borrow from it.
Read platform numbers honestly, set real benchmarks, and connect ads to the donations, sales and sign-ups your board cares about.
A hands-on session that coaches teams to present results with confidence: one story, the right numbers, and a clear ask.
Recent stages USTA Marketing Summit · PechaKucha Orlando: Business Intelligence · 60+ private workshops
Digital toolkits
The same working documents I use with clients, rebuilt as Google Sheets for your team. Each one comes in three tiers: Guide, Pro with a how-to video, and Custom, built live with you.
Plan, run and read creative tests against your target cost per result and max spend, then know exactly what to test next.
Monthly and weekly pacing by channel and program, so you never under- or overspend.
Fill in a few fields and get consistent campaign, ad set and ad names, every time.
Track reach, frequency, clicks, cost and return against last season.
The complete QA process behind every launch. Free when it releases, and a Launch QA Checklist comes with every toolkit.
Case study · the story behind TALK_01
I joined two weeks before launch with no ads built. By the end of the season the program had nearly twice the purchases from a similar-sized audience, and each one cost less. The same playbook applies to donations, memberships and product sales.
792, up from 431
$75.35, down from $84.53
up from 2.1x
more families reaching sign-up
An early start added a full month of results.
Eight small campaigns became one focused system.
Short video and strong statics where families bought.
Social sparked curiosity; Search closed it.
Returning-family ads cost less than half the average.
Meta-reported results, February–August, compared with the prior season. ROAS uses the minimum program price.
Consulting
Limited engagements for teams that want the strategy and the execution.
Channel mix, budget allocation, audience planning and a measurement plan your leadership will trust.
Meta, Google Search and Performance Max, with creative testing and reporting tied to verified results.
Senior media leadership while you hire, plus agency oversight and board-ready reporting.
About
“Data doesn't change minds. Stories do. My job is to find the story in the numbers and tell it well.”
I'm Asha Bland, an architect of paid media experiments, speaker and ADDY Award winner based in Jacksonville, Florida.
I've built performance teams and digital advertising frameworks for agencies including Havas, Digitas Health, Publicis Groupe, Fingerpaint and Lucid, and partnered directly with advocacy groups, public health agencies, health systems and community organizations.
Bland Media brings that experience to the stage and to your team, through talks, workshops, toolkits you can reuse, and direct support when you need it.
Start here
A few quick questions, under a minute. If it's a fit, we'll set up a 20-minute call.